Back in the early 1950s, most bourbons were harsh, hot and prone to blowing your ears off. Bill Samuels, Sr., a sixth-generation Kentucky distiller, wanted no part of that. So he literally burned his family’s bourbon recipe. He then started over with one goal: to create a bourbon that he would actually enjoy drinking. Among Bill’s many revolutionary ideas was substituting gentle red winter wheat for the usual flavor grain. The result was Maker’s Mark – the first handmade premium bourbon, one that’s full-flavored yet remarkably easy to drink. Over the past 60 years, it’s been embraced by both whisky connoisseurs, as well as people who didn’t think they liked bourbon. Today, even though Maker’s is known around the world, every bottle is still made in the same place, the same way, and still hand-dipped in the now-iconic red wax.